Shave in style

Tondenti is a conceptual brand I developed for my portfolio, inspired by my passion for the beauty and self-care industry and the importance of clean ingredients in personal care products. Tondenti focuses on providing high-quality shaving items and kits using safe, natural ingredients, catering to both men and women.

Through market research and consumer behavior analysis, I identified a potential gap in the brand’s advertising efforts: Tondenti wasn't effectively reaching its female audience. In response, I created a series of female-focused advertisements to expand their appeal and communicate the brand’s inclusivity in the shaving market. This project showcases my ability to not only develop a cohesive brand identity but also to craft targeted marketing strategies aimed at addressing specific audience needs.